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The
name, Georgie Yam, is synonymous with hairstyling of the highest caliber and
THE salon is one of the man’s finest creations.
Georgie,
who to date remains the only Singaporean to have been conferred the title
World Master of the Craft by no less an authority than the New York Art
& Fashion Group International and who is also the creator of the
prestigious annual hairstyling event, the Golden Scissors Award, in 1983,
founded THE salon in 1990 and with that, took the hairstyling scene in
Singapore to an exciting new level.
What
sets THE salon apart from other hair salons is its dedication to quality:
Quality in the technique of its hairstylists, quality of hair products used,
and quality in the standard of service.
Says
General Manager Susan Ang: “We pride ourselves with the highest quality of
service which we provide to our clients. Our hairstylists are technically
accomplished and familiar with the most advanced techniques in hairstyling.
We also make sure our products are of the highest quality.”
Indeed,
THE salon uses products from Goldwell, a German company which does extensive
research and development, supplies only to salons, and is highly selective
about which salons it allows to carry its products.
“The
Goldwell hair products used are the best you can get,” says Ms Ang. “For
instance, the dyes used for the coloring of hair contains the least amount
of ammonia as compared to other products available. This means your hair
retains moisture and it protects the hair condition.
But
while it is comforting to know you’re getting the best products for your
hair, it is the quality of the hairstylists’ work that is what keeps
customers, many of these celebrities, coming back.
One
such client is Lionel Tan, violist with Singapore’s only professional
string ensemble, the T’ang Quartet.
“I
can come in here, sit back and relax and let them take care of my hair,
knowing that when they are done, I’m sure I’ll be happy with the
result,” said Lionel.
One
client who is always pleased with THE salon for its hairstyling proficiency
as well as service is journalist Ivan Lim, who appointed THE salon’s
Georgie as style consultant for several projects he did with The New Paper.
Says
Ivan: “You wouldn’t be blamed for expecting that an establishment which
has the audacity to call itself THE salon, and with a name like Georgie Yam
behind it, to be forbidding, intimidating even. But when I first walked into
THE salon, what struck me was the friendliness and politeness of the crew.
You feel comfortable and welcomed immediately.
And
for him, it is great that the staff at THE salon are always sensitive to his
needs, “My schedule is such that I may find myself busy
on a day where I have scheduled an appointment with the stylist. The staff
seem always aware of my schedule, whether I am in a rush, in which case
they’d work at double-quick time, or whether I have the entire afternoon
to spare. They’re astonishingly adaptable, and the service … is
priceless. And the quality of the work? It’s way up there,” he says.
For
all the good things, would the prices be “way up there”, too?
Surprisingly,
for its dazzling reputation as one of Singapore’s top salons, the
experience of a visit to THE salon would not leave you bleeding in the
pockets. A haircut for ladies costs between $60 and $105, while a
gentleman’s haircut is between $48 and $80, which is a very decent
proposition for a top-class salon.
“While we would
admit we aren’t the least expensive salon in town, we would say we
aren’t the most expensive either,” says Ms Ang. “You get the best for
a very reasonable price.”
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